TwirlyGirl was originally created for our daughters, Roxy and Lola. In fact, if you look carefully enough you'll see old photos of them wearing TwirlyGirl throughout the website. For years, they both proudly wore our clothes everywhere. So imagine our horror when Roxy, age 15, announced she was too old to wear TwirlyGirl.
(Young Roxy modeling our Maxi Dress)
As her tastes matured, she wanted more subdued colors and sophisticated lines. Whereas in the past, she could just go to our showroom and pick something out, now she was spending hours in the mall fruitless searching for clothes that reflected her style. The truth is, the Junior segment is greatly under-represented in stores. Teenagers are being marketed to as if they were women... and they're not. Their tastes are different and their bodies are different.
Fortunately, Roxy is an art student at the renown Los Angeles County High School for the Arts (LACHSA aka Fame High). We asked her what she would like to wear, and Roxy grabbed a pencil and began sketching. She was drawn to classic silhouettes with a slightly retro flair. We were so impressed, we encouraged Roxy to put her styles into production. But as parents, we wouldn't be holding her hand. We'd supervise her, give her pointers... but ultimately, this was going to be her project.
Roxy jumped right in. She was intimately involved in the pattern making, cutting, grading, and marketing of her new line. She styled the photoshoot and instructed our photographer on the look she was going for. Roxy's new line is called "Jam & Bread," a play on our last name, Jamin.
She started with 5 styles: a chic reversible lace up dress, a retro teen romper, a bohemian jumpsuit, a classic full circle skirt that's reversible, and of course, a new twist on our Original Reversible Twirly Dress®. As your girls grow up, please have them check out our new Teen Line. It's made with the same love and high-quality you've grown to expect from TwirlyGirl.
Roxy (now age 15) and Cynthia
One of the most gratifying parts of creating a successful business is giving back to the community. In 2015, we created the TwirlyGirl Scholarship Program. This scholarship is open to all current students of the Fashion Institute of Design and Merchandising, here in Los Angeles. To apply, applicants had to answer a few essay questions [...]
I know it sounds crazy, but it’s basically the truth. Over the past two years, TwirlyGirl has grown by leaps and bounds. We owe it all to our amazing and loyal customers. But getting you people to find us wasn’t easy! Since many of you have expressed interest in learning about [...]
When we started TwirlyGirl back in 2007, it was never our intention to market to girls with tactile and sensitivity issues. To be honest, we weren't even aware of the extent of this problem. Our goal was simply to make very high quality, super-soft clothing for girls. It just so happens that by doing so, [...]
Twirling is a rite of passage for every girl. It represents pure childhood joy and innocence, and is usually accompanied by laughter and singing. TwirlyGirl has been making the World's Best Twirl Dresses and Skirts for Girls since 2007. It's simple, just follow these steps and watch this video: Step 1 Come up with an innovative [...]
Every day I pick up my daughters from summer camp. They have a system there. The parents drive into the parking lot, where a counselor holding a microphone calls out their name, alerting the kids that their parents have arrived. My daughters are great kids, but man do they LOVE to keep me waiting. They [...]
It's come to our attention that many of you are scouring the internet for "TwirlyGirl Coupon Codes," and "Twirly Girl Discount Codes." There are many sites public sites that list discount and promotional codes for our brand. However, the vast majority of our codes listed are either expired or completely made up. (Meaning, they were [...]
My name is Michael Jamin and I’m the Director of Marketing at TwirlyGirl. I have a confession to make:I DON’T KNOW WHAT I’M DOING!I didn’t study marketing in school nor do I have experience in marketing. So how did I wind up with this job? I got it the old fashioned way. [...]
What's better than a TwirlyGirl dress? A FREE TwirlyGirl dress!!We're giving away gift certificates of $100, $50, and $25 for our Instagram Contest. This is the first time we've ever hosted such an event, and we sincerely hope you enter. Even if you've never purchased from us., that's ok. We want to share a little [...]
It's been seven years since TwirlyGirl started selling the highest quality twirl dresses for girls. Over the years, we've heard countless requests from our customers asking us to make twirly dresses in bigger sizes. Some want them for their daughters who are sad to have outgrown our sizes. Other women want them for themselves. They [...]